It's Never Been Easier to Be "Right." That's the Problem.
/You can pull data instantly, generate a strategy in seconds, and pressure-test your thinking with something that sounds confident and coherent. And still walk away with the exact conclusion you started with. Not because the tools are broken. Because they're flexible. Give ten leaders the same data and they'll reach ten different conclusions. Give them AI, and each one can explain why they're right.
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Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?