Most leaders I work with dread annual planning. Not because planning is useless. Because everyone has an opinion on how you should do it. None of them run your business. And you’re stuck trying to satisfy everyone else’s version of “the right way” instead of figuring out what actually works for you. That’s the first problem.
Read MoreFor a while, businesses may be able to rely on word-of-mouth referrals and lots of networking. In the early days, it’s often necessary. The problem is that it doesn’t scale. What you’re missing when you don’t have a sales strategy…
Read MoreIf you’re in business long enough, one thing is inevitable. At some point, you’ll need to raise your prices. Business owners are often afraid of making that change, worried their customers will leave and revenues actually decline. The truth is, customers can weather difficult changes when businesses approach the issue with the customers’ needs in mind.
Read MoreHow do you develop a system for compensation that gets you the talent you need, is relatively easy to administer, and is equitable across your organization? If I could impart two pieces of wisdom to every company with employees, they would be these: document every promise or concession you make; and assume compensation transparency.
Read MoreSome founders reach a point where they need to move beyond their MVP and provide greater value to their customers. Let’s talk about how founders often end up in a technical cofounder search, the problems with that approach, and what you can do instead.
Read MoreFew founders really understand the acquisition process the first time around. That lack of knowledge can put you at a disadvantage in the most important negotiation of your life.
Read MoreOur team has advised on or been a part of more than half a billion dollars in enterprise-value transactions. Here’s what we’ve learned about finding the right buyer.
Read MoreDo you want to grow with your company? Or are you hoping to sell? Is there a difference in how you operate depending on your answer? We had a series of conversations with past and current clients about their growth strategies to learn more.
Read MoreSome of the distractions are new. The quest for productivity isn’t. Managing your time better (and thus reaching your goals more efficiently) is about developing two things: (1) self-awareness and (2) structures to support you.
Read MoreIf you’re in business, you’ve heard of a SWOT analysis. You’ve probably done one — maybe more than one. When did you last do a SWOT analysis for your organization? Unless you’ve just been doing some strategic planning, it’s likely been awhile. We see businesses wait too long between SWOT analysis sessions. They trudge along under old conceptions of their strengths or weaknesses and fail to effectively respond to the changes around them.
Read MoreBootstrap startups control their own destiny, and they learn how to harness their own skills and creativity. They also need to control their spending, hold themselves accountable, and get creative.
Read MoreIntentional professional development is one of the most effective investments organizations can make in their own success. Yet it’s something we frequently find lacking. Here’s how to create a plan for every employee.
Read MoreWhether you’re creating a full-fledged training program, helping a few high-potential individuals, or support a recently promoted manager, you need four things to support their development.
Read MoreThe future is uncertain, and the businesses that succeed will be the ones who prepare for it. They’ll do more than a quick risk assessment. They’ll follow a series of careful steps to ensure they’ve planned for whatever lies ahead.
Read MoreGrowing your business has costs — time costs and money costs. Making sure even the smallest investments pay off is key to growing organically and without big cash infusions you may not have.
Read MoreManaging your business’s finances might not feel intuitive. Many of us begin our entrepreneurial careers with a great idea. We spend the rest of that career trying to understand all the moving pieces that will make it profitable. There are people that will give you numbers. The truth is that there’s no clear rulebook. These profit and investment calculations are individual to each business.
Read MorePoor leadership costs companies revenue, time, staff, and customers. And the leaders at the very top aren’t the only ones that have an impact. Every supervisory role has the capacity to exceed goals and inspire stellar performances or to miss the mark and impede productivity. Building a leadership team that can help you achieve your goals requires careful and purposeful planning. I’ve had the opportunity to learn from my own successes and failures as a CEO as well as from my clients’ experiences.
Read MoreHow have the companies that have always operated completely remote done it? If they can do it every day, why can’t the rest of us? What kind of lessons could they teach us? I reached out to the leaders of two Trajectify clients who founded and run completely remote companies: Max Rice - CEO and Founder of Skyverge & Caleb Frankel - CEO and Founder of Instinct Science
Read MoreOver a family dinner recently, my brother-in-law explained that my mother-in-law’s car has some high-tech alerts on it. I asked my mother-in-law if it had a collision avoidance system, and she responded, “All I know is that if I hear three beeps I need to stop so I don’t bang up the car.”
What if we had a similar alert system for leaders of businesses – when something goes wrong, you hear three beeps and you know you need to stop so you don’t damage your business?
Read MoreWe recently facilitated a panel of four pairs of co-founders/partners. They shared their experiences in building a business together - exploring benefits and challenges, offering advice and personal perspectives. Putting business partners on stage - including friends, siblings, and spouses - also made for great entertainment (watch the video). If you’re going to make partnership successful, have a good sense of humor :-) Here are some of the lessons learned and insights:
Read MoreStartups and Small Businesses sometimes find themselves at the edge of a chasm. With success in developing and growing their business, a stage is reached where they find that the "next step" is a big one! Trajectify partners with the entrepreneur to build momentum and trajectory to be able to cross the chasm.
We offer private and group (Mastermind) coaching and hold frequent events and seminars.
Trajectify is founded my Mike Krupit, veteran of eight startups. Mike has helped dozens of companies grow and mentored and advised hundreds more.
I don't think every CEO needs to become a LinkedIn personality. The question is simpler. Who needs to know you exist? Where are they? And what would help them understand how you think before they ever sit across from you? That answer will change as the company grows, as your buyers change, as platforms come and go. You adjust. That I don’t think you can do anymore is decide visibility isn’t part of your job at all. Your personal brand is important to your company’s brand.
Most founders and executives I work with are uncomfortable talking about how they look. It feels shallow. Not the point. I get it. They started their companies because of a vision, not an ego. By the time they're working with an advisor, they're wrestling with real problems: who belongs in which seats, how to build accountability, how to run a leadership meeting. Thinking about personal image can feel self-indulgent by comparison.
Founders tend to think about a major transition as a singular event. You prepare, announce, close, and now you're a different company. In my experience, the company starts changing well before any of that happens. I've been through this several times now, and the details were different every time. The weirdness was pretty consistent.
Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?
Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.
The instinct to build a team that moved in the same direction, at the same pace, with the same set of perspectives is limiting. Consistency is created at the expense of range. The goal isn't alignment of strengths. It's coverage. The most dangerous teams I've seen weren't the ones with conflict. hey were the ones with none. Where every conversation ends in agreement. Where nothing gets surfaced. Where the people who see things differently may have learned to stop saying so.
The same restlessness that makes it hard to stay on plan is what made them start the company in the first place. The wandering mind, the refusal to be satisfied with what already exists, the ability to see something before it exists: that's not a disorder. That's the source.
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I’ve been facilitating CEO peer groups for fifteen years. The biggest factor in whether someone gets value from a group is vulnerability. Not performative vulnerability. The kind that costs you something to say out loud, the thing you'd rather not say because it makes you look uncertain, stuck, bored, scared, or wrong. The people who get the most from these groups aren't necessarily the ones with the biggest problems. They're the ones willing to let the room see the problem clearly enough to help.