Most leaders I work with dread annual planning. Not because planning is useless. Because everyone has an opinion on how you should do it. None of them run your business. And you’re stuck trying to satisfy everyone else’s version of “the right way” instead of figuring out what actually works for you. That’s the first problem.
Read MoreFor a while, businesses may be able to rely on word-of-mouth referrals and lots of networking. In the early days, it’s often necessary. The problem is that it doesn’t scale. What you’re missing when you don’t have a sales strategy…
Read MoreIf you’re in business long enough, one thing is inevitable. At some point, you’ll need to raise your prices. Business owners are often afraid of making that change, worried their customers will leave and revenues actually decline. The truth is, customers can weather difficult changes when businesses approach the issue with the customers’ needs in mind.
Read MoreHow do you develop a system for compensation that gets you the talent you need, is relatively easy to administer, and is equitable across your organization? If I could impart two pieces of wisdom to every company with employees, they would be these: document every promise or concession you make; and assume compensation transparency.
Read MoreSome founders reach a point where they need to move beyond their MVP and provide greater value to their customers. Let’s talk about how founders often end up in a technical cofounder search, the problems with that approach, and what you can do instead.
Read MoreFew founders really understand the acquisition process the first time around. That lack of knowledge can put you at a disadvantage in the most important negotiation of your life.
Read MoreOur team has advised on or been a part of more than half a billion dollars in enterprise-value transactions. Here’s what we’ve learned about finding the right buyer.
Read MoreDo you want to grow with your company? Or are you hoping to sell? Is there a difference in how you operate depending on your answer? We had a series of conversations with past and current clients about their growth strategies to learn more.
Read MoreSome of the distractions are new. The quest for productivity isn’t. Managing your time better (and thus reaching your goals more efficiently) is about developing two things: (1) self-awareness and (2) structures to support you.
Read MoreIf you’re in business, you’ve heard of a SWOT analysis. You’ve probably done one — maybe more than one. When did you last do a SWOT analysis for your organization? Unless you’ve just been doing some strategic planning, it’s likely been awhile. We see businesses wait too long between SWOT analysis sessions. They trudge along under old conceptions of their strengths or weaknesses and fail to effectively respond to the changes around them.
Read MoreBootstrap startups control their own destiny, and they learn how to harness their own skills and creativity. They also need to control their spending, hold themselves accountable, and get creative.
Read MoreIntentional professional development is one of the most effective investments organizations can make in their own success. Yet it’s something we frequently find lacking. Here’s how to create a plan for every employee.
Read MoreWhether you’re creating a full-fledged training program, helping a few high-potential individuals, or support a recently promoted manager, you need four things to support their development.
Read MoreThe future is uncertain, and the businesses that succeed will be the ones who prepare for it. They’ll do more than a quick risk assessment. They’ll follow a series of careful steps to ensure they’ve planned for whatever lies ahead.
Read MoreGrowing your business has costs — time costs and money costs. Making sure even the smallest investments pay off is key to growing organically and without big cash infusions you may not have.
Read MoreManaging your business’s finances might not feel intuitive. Many of us begin our entrepreneurial careers with a great idea. We spend the rest of that career trying to understand all the moving pieces that will make it profitable. There are people that will give you numbers. The truth is that there’s no clear rulebook. These profit and investment calculations are individual to each business.
Read MorePoor leadership costs companies revenue, time, staff, and customers. And the leaders at the very top aren’t the only ones that have an impact. Every supervisory role has the capacity to exceed goals and inspire stellar performances or to miss the mark and impede productivity. Building a leadership team that can help you achieve your goals requires careful and purposeful planning. I’ve had the opportunity to learn from my own successes and failures as a CEO as well as from my clients’ experiences.
Read MoreHow have the companies that have always operated completely remote done it? If they can do it every day, why can’t the rest of us? What kind of lessons could they teach us? I reached out to the leaders of two Trajectify clients who founded and run completely remote companies: Max Rice - CEO and Founder of Skyverge & Caleb Frankel - CEO and Founder of Instinct Science
Read MoreOver a family dinner recently, my brother-in-law explained that my mother-in-law’s car has some high-tech alerts on it. I asked my mother-in-law if it had a collision avoidance system, and she responded, “All I know is that if I hear three beeps I need to stop so I don’t bang up the car.”
What if we had a similar alert system for leaders of businesses – when something goes wrong, you hear three beeps and you know you need to stop so you don’t damage your business?
Read MoreWe recently facilitated a panel of four pairs of co-founders/partners. They shared their experiences in building a business together - exploring benefits and challenges, offering advice and personal perspectives. Putting business partners on stage - including friends, siblings, and spouses - also made for great entertainment (watch the video). If you’re going to make partnership successful, have a good sense of humor :-) Here are some of the lessons learned and insights:
Read MoreStartups and Small Businesses sometimes find themselves at the edge of a chasm. With success in developing and growing their business, a stage is reached where they find that the "next step" is a big one! Trajectify partners with the entrepreneur to build momentum and trajectory to be able to cross the chasm.
We offer private and group (Mastermind) coaching and hold frequent events and seminars.
Trajectify is founded my Mike Krupit, veteran of eight startups. Mike has helped dozens of companies grow and mentored and advised hundreds more.
TEAM | INTERIM EXECS | COACHING | PEER ADVISORY | SERVICES | RESOURCES | CAREERS | CONTACT
Copyright 2025, Trajectify LLC. All Rights Reserved.
