Leave the Office and Make Millions
/We spend a lot of time in the office - working with our team, on our projects, with our money (investments, revenues). We see our business through the eyes of those who know us well - employees, investors, family. It’s a very narrow perspective that we get when we only interact a typically homogeneous and friendly population. Every week, I drag entrepreneurs out of the office nearly kicking and screaming - they say they have too much work to do! - in order to me to help them view their business by talking with customers, competitors, partners and their market. Here are three stories to show how some of my clients and I did millions of dollars in deals by following an outside in approach.
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I’ve been facilitating CEO peer groups for fifteen years. The biggest factor in whether someone gets value from a group is vulnerability. Not performative vulnerability. The kind that costs you something to say out loud, the thing you'd rather not say because it makes you look uncertain, stuck, bored, scared, or wrong. The people who get the most from these groups aren't necessarily the ones with the biggest problems. They're the ones willing to let the room see the problem clearly enough to help.