Core Values through our Behaviors (and how not to be a Rob McCord)
/Whether you're looking for a job or building company, you need to look beyond culture to assess - or establish - core values. The US National Park Service has a good and simple definition for core values: "The values underlie our work, how we interact with each other, and which strategies we employ to fulfill our mission." It's not easy to establish and communicate values. Lots of companies study and publish their values, and many don't do it very well. How many companies think "Integrity" is a core value? Too many. The problem is that Integrity is a high level concept and doesn't necessarily make it clear how we should or will behave.
Read More




