Your Growth Strategy Stopped Working. Now What?
/Any successful business that’s been around for more than a few years has found themselves on that plateau, trying to figure out why their growth stalled or why they feel stuck. The plateau itself isn’t a problem. In fact, it may create an opportunity to look at your business, your product, or your market through new eyes.
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Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?