How to Run a Successful Family Business
/Since I began Trajectify, I’ve had the opportunity to coach a number of family-owned businesses, from intergenerational companies to husband-and-wife teams. In some ways, they face the same challenges as any other business. They have to figure out how to maximize their cash flow, hire the right people, and scale their business.
Family-owned businesses also have their own particular set of challenges.
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Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.