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Samantha Liss is a marketing and business leader with over 25 years of business experience. She has built and led high-performing teams to create growth through integrated marketing strategies across e-commerce, technology-based, and content brands. Sam leverages her leadership experience and digital marketing knowledge to help business leaders create marketing strategies that drive growth through brand development, enhanced customer experiences, and innovative growth marketing initiatives.
Before joining Trajectify, Sam served as the Chief Marketing Officer and Product Strategist at VSE, Inc., where she oversaw brand strategy, demand generation, customer experience, and product strategy for an advice-based software platform and their online advice brands. Prior to VSE, Sam spent ten years building her own Marketing Strategy Consultancy. Her collaboration with Mike spans over two decades, initially working together at CDNOW.
As a Fractional Chief Marketing Officer, Sam dedicates herself to understanding your business goals to develop impactful marketing strategies that will identify new opportunities to propel growth for your organization. Recognized for her analytical prowess, collaborative methodology, innovation, and data-driven decision-making, Sam brings a strategic edge to every project.
