Topic: Building a Consumer-Facing Mobile Product and Build a Culture While building a Company
Geoffrey is a serial entrepreneur. He is the CEO and co-founder of The Meet Group (NASDAQ: MEET). The Meet Group started out as a single brand, which Geoff grew to over $30 million in revenue before merging with a public company in a $100 million deal. Since then, Geoff has led the company to acquire three additional social apps -- Andreessen Horowitz backed Skout for $55 million in Q4 2016 and if(we) for $60 million in Q1 2017 – to become The Meet Group. Recently, Cook announced it had executed a definitive agreement to acquire LOVOO, the #1 social dating app in German-speaking countries (Germany, Switzerland, and Austria), for $70 million in cash. The Meet Group earned $76.1 million in 2016, representing 34% year over year growth. The company has guided to over $120 million in revenue in 2017.

Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.