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Earlier Event: November 15
JBN: CEO Day & Zimmerman
Later Event: November 16
Princeton Tech Meetup: Geoff Cook

Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.