Each group of 8-10 entrepreneurs is selected to be at a comparable stage in their business and leadership development and diverse in their experience, vision and markets (non-competitive). The cornerstone of the program is a monthly working meeting facilitated by a coach, typically segmented into three parts:
- Accountability: Reviewing company statuses, milestones, and goals and accountabilities for the next session.
- Education: Learning and discussion on a pre-determined topic, often with a guest speaker or mentor;
- Mastermind: Structured discussion on a few challenges facing some of the companies;

Most founders and executives I work with are uncomfortable talking about how they look. It feels shallow. Not the point. I get it. They started their companies because of a vision, not an ego. By the time they're working with an advisor, they're wrestling with real problems: who belongs in which seats, how to build accountability, how to run a leadership meeting. Thinking about personal image can feel self-indulgent by comparison.