BUILT FOR GROWTH -- How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win.
Chris Kuenne is the founder of Rosetta and Rosemark Capital, entrepreneurship faculty at Princeton University, and co-author of Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win (to be published June 6th, 2017 via Harvard Business Review Press).

Most founders and executives I work with are uncomfortable talking about how they look. It feels shallow. Not the point. I get it. They started their companies because of a vision, not an ego. By the time they're working with an advisor, they're wrestling with real problems: who belongs in which seats, how to build accountability, how to run a leadership meeting. Thinking about personal image can feel self-indulgent by comparison.