BUILT FOR GROWTH -- How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win.
Chris Kuenne is the founder of Rosetta and Rosemark Capital, entrepreneurship faculty at Princeton University, and co-author of Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win (to be published June 6th, 2017 via Harvard Business Review Press).

Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.