BUILT FOR GROWTH -- How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win.
Chris Kuenne is the founder of Rosetta and Rosemark Capital, entrepreneurship faculty at Princeton University, and co-author of Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win (to be published June 6th, 2017 via Harvard Business Review Press).

Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?