A Special Marks Group Event

Monday, June 29, 2015
8:00 AM 9:30 AM 08:00 09:30

SeedPhilly 1650 Arch St Philadelphia, PA, 19103 United States (map)

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A Conversation with Kathy Hickey, Executive Director of Marketing at Comcast Business

"What I've Learned About Marketing At Comcast."

What technologies do the marketers of Comcast use to expand their business?
How does Comcast Business find and build content for their site/social media?
How does the company use social media to increase its value?
Why are some of their marketing programs more successful than others?
Where do they find good people and what kinds of skills are important?
How does Comcast Business choose where it spends its marketing budget?
What role does CRM (Customer Relationship Management) play at Comcast Business?
What have been the mistakes made and lessons learned?

Join Executive Director of Marketing at Comcast Business Kathy Hickey in a conversation with Gene Marks for an upcoming column in Forbes. Gene will interview Kathy and then open the floor for your questions.

Seating is limited. Coffee/bagels will be provided.

Source:: https://www.eventbrite.com/e/a-special-marks-group-event-tickets-16988685616

Leadership, Communications

Visibility Is Part of the CEO Job

I don't think every CEO needs to become a LinkedIn personality. The question is simpler. Who needs to know you exist? Where are they? And what would help them understand how you think before they ever sit across from you? That answer will change as the company grows, as your buyers change, as platforms come and go. You adjust. That I don’t think you can do anymore is decide visibility isn’t part of your job at all. Your personal brand is important to your company’s brand.

Leadership, Personal Development

How You Look Is Part of How You Lead

Most founders and executives I work with are uncomfortable talking about how they look. It feels shallow. Not the point. I get it. They started their companies because of a vision, not an ego. By the time they're working with an advisor, they're wrestling with real problems: who belongs in which seats, how to build accountability, how to run a leadership meeting. Thinking about personal image can feel self-indulgent by comparison.

Organizational Dev

You Can't Scale the Company Without Scaling the Culture

Founders tend to think about a major transition as a singular event. You prepare, announce, close, and now you're a different company. In my experience, the company starts changing well before any of that happens. I've been through this several times now, and the details were different every time. The weirdness was pretty consistent.

Growth Strategies, Leadership

Not Every Idea Deserves to Be Fully Baked

Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?

If Everyone Is Playing Defense with their Goals, Nobody Is Trying to Win

Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.

Leadership, Organizational Dev

If Ten People on Your Team Agree, Nine of Them Are Unnecessary

The instinct to build a team that moved in the same direction, at the same pace, with the same set of perspectives is limiting. Consistency is created at the expense of range. The goal isn't alignment of strengths. It's coverage. The most dangerous teams I've seen weren't the ones with conflict. hey were the ones with none. Where every conversation ends in agreement. Where nothing gets surfaced. Where the people who see things differently may have learned to stop saying so.

Leadership

Shiny Object Syndrome Will Break Your Company. It's Also What Built It.

The same restlessness that makes it hard to stay on plan is what made them start the company in the first place. The wandering mind, the refusal to be satisfied with what already exists, the ability to see something before it exists: that's not a disorder. That's the source.

The Bridge to the Moon

If you're building a company, knowing your role isn't optional. The visionary needs someone who will build what they see without getting in the way of the seeing. The integrator needs someone who will point at the moon and mean it and keep pointing at the same moon long enough for the bridge to get built. The mistake I see most often: trying to be both or hiring someone who mirrors you when you need someone who complements you.

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