Kris is a serial entrepreneur, best-selling author, angel investor, and accomplished public speaker. Kris was the founder and former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network he founded in 1999 and sold to eBay Enterprise (NASDAQ – EBAY) in 2009. During Kris’ tenure at Pepperjam he led the company to three consecutive Inc. Magazine Fastest Growing Company recognitions (2006, 2007, 2008) and dozens of additional awards and honors.

Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.