Kris is a serial entrepreneur, best-selling author, angel investor, and accomplished public speaker. Kris was the founder and former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network he founded in 1999 and sold to eBay Enterprise (NASDAQ – EBAY) in 2009. During Kris’ tenure at Pepperjam he led the company to three consecutive Inc. Magazine Fastest Growing Company recognitions (2006, 2007, 2008) and dozens of additional awards and honors.

Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?