Trajectify Business Workout combines expert coaching with the benefits of support from others who face similar situations and challenges. The feedback, guidance and support from those who have recently been in that same situation is impactful.
Each group of 4-6 entrepreneurs is selected to be at a comparable stage in their company development, and diverse in their experience, vision and markets (non-competitive). The meetings will have exercises in three areas:
- Mastermind: Structured discussion on challenges facing each company
- Education: Learning and discussion on a pre-determined topic
- Accountability: Milestones and goals

Ask a room of leaders why they set goals and most will say accountability. That answer creates the problem. Goals exist for alignment. The company needs to reach a number, so this group does this, that group does that, and together the math works. Everyone is pointed in the same direction. Focus comes second. A good goal tells you what to say no to.