Phorum is a technology conference, for business and technology executives, which focuses on how enterprises can maximize the business value of specific technologies. Phorum 2014 features leading enterprise executives and cutting-edge technologists discussing how digital customer engagement is changing current business models and the technologies that are driving successful customer engagement.

Technology used to be expensive to build, and relatively inexpensive labor was often the better return. AI has changed that calculation for certain kinds of work. Tasks that once required entire teams can now be automated relatively cheaply. I don’t think CEOs should pretend otherwise. I do think they need to be honest about what actually changed.