Larry Ceisler has over 25 years of experience executing strategic public affairs, grassroots and issue management programs on behalf of corporate, nonprofit clients and political coalitions. As a principal of Ceisler Media, he works with clients such as Comcast Corporation, Independence Blue Cross, Walmart, AmeriHealth Caritas and The Philadelphia Children’s Alliance.

Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?