Phorum is a technology conference, for business and technology executives, which focuses on how enterprises can maximize the business value of specific technologies. Phorum 2014 features leading enterprise executives and cutting-edge technologists discussing how digital customer engagement is changing current business models and the technologies that are driving successful customer engagement.

Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?