In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Philly New Technology Meetup and ProductTank Philadelphia present an in-depth discussion with Nir Eyal, author of "Hooked: How to Build Habit-Forming Products."

• Drinks and networking will start at 5:30pm.

• Event starts at 6pm.

• Complimentary pizza and beer will be provided thanks to support from Duane Morris, The Kopelman Foundation, and The Meet Group.

Hooked is based on Mr. Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.