A Conversation with Kathy Hickey, Executive Director of Marketing at Comcast Business
"What I've Learned About Marketing At Comcast."
What technologies do the marketers of Comcast use to expand their business?
How does Comcast Business find and build content for their site/social media?
How does the company use social media to increase its value?
Why are some of their marketing programs more successful than others?
Where do they find good people and what kinds of skills are important?
How does Comcast Business choose where it spends its marketing budget?
What role does CRM (Customer Relationship Management) play at Comcast Business?
What have been the mistakes made and lessons learned?
Join Executive Director of Marketing at Comcast Business Kathy Hickey in a conversation with Gene Marks for an upcoming column in Forbes. Gene will interview Kathy and then open the floor for your questions.
Seating is limited. Coffee/bagels will be provided.