As an entrepreneur or business leader, you must be comfortable and natural in communicating. Great leaders know that effective communication isn’t just about what you say, but how you say it. The spotlight is always on you - you are always on! Everything you say, whether it’s to your team, a client or prospect, or the media, is being heard and considered. How do you win over your audience if you’re not speaking in a way that is clear, credible, and authentic? In a recent video, Mike shared three basic and effective essentials to achieve greater leadership communications.
1. Feel it. You are your company's evangelist. Show the passion! You need to feel what it is that you're saying. As a business leader, as an entrepreneur, you are the evangelist for your mission and for your company. Everyone has to hear and feel it. So you need to speak with a lot of passion. It needs to come out in every communication that you make about who it is you are and what it is that you do.
2. Speak it. You need to talk loud and clear - BE LOUD! None of this quiet stuff. You need to speak so that people can hear you. You need to articulate so that people can understand you. The fact is, when we talk fast and with passion, often the words get lost. You need to make sure that your message is coming through loud and clear.
3. Communicate it - your words and meaning must be coherent. Write them down in advance and PRACTICE - The third is coherence. Your message needs to make sense. You have to know what it is that your message is going to say. And there's only one way to think about that–in advance. You've got to be able to plan words so that you are communicating cleanly and crisply, and that you are coherent. Once you know what it is you're going to say, there's only one thing else left to do - PRACTICE. Practice, practice, practice. 150 times. In front of the mirror. In the car. In the shower. Recording yourself in front of the smartphone. JUST DO IT.
In another video he shot the following day, Mike shares how easy it is to generate video content. In less than one minute, with a smartphone and a social media account, you can challenge yourself to break out of your comfort zone and engage your audience.
Come learn how to transform and grow your business, leadership, and life in Trajectify's all-day masterclass this June. Join Mike and several other influencers who are experts in building companies, driving revenues, and making money. Sign up here to learn more details as they unfold.